The Spring Festival is wine kind gold period of consumption, but as the Spring Festival go gradually, the large supermarket such as hair of the domestic Le Fu that the reporter visited Shandong Qingdao on Feburary 25, big profit, after discovering the Spring Festival passes, the banner sweep that each old brand liquor is making sales promotion a “depreciates wind “, close most probably liquor rolls out favourable activity, the price falls on average amount to 15% . 480ml of wine of 35 degrees of gold two bottled cost price 327.8 yuan, present price 298 yuan; 2500ml of Beijing a strong spirit usu. made from sorghum holds cost price 17.7 yuan, present price makes work only 12.7 yuan; Fluid of jade of town of Maotai of box of 52 degrees of iron falls from 36.5 yuan reach 19.6 yuan. Method of the sales promotion in the supermarket is multifarious, have buy give one, discount price, group buys valence to wait, the white spirit that still has a few brands organizes the activity that gives edition of souvenir, collect carefully, multiform make a person dazzling. In interviewing, the reporter discovers the high-grade liquor such as fluid of Maotai, 5 grain and most liquor contend for the big trend that depreciates not quite be gregarious, continue to maintain “of taller “social status. The salesperson tells a reporter, the price of these high-grade liquor and ratio of the photograph year ago are fastened not quite, but sales volume however acute is decreased. To this, a personage inside the trade that pursues liquor sale for a long time tells a reporter, before the Spring Festival because market demand is big, price of point of sales rises somewhat, spring Festival consumption enters end, if do not get sales promotion, liquor consumes a likelihood at a stand. But high-grade liquor has the fair value that keep a cost because of itself, estimation is short-term inside the effect that suffers other trademark liquor, the price appears likely rise and fall, but fluctuant should not too big.

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